The CPE Credential as a Catalyst for Healthcare Transformation: A Personal and Organizational Perspective

Claude D. Brunson, MD, MSCHS, CPE, FAAPL, FASA


July 10, 2026


Physician Leadership Journal


Volume 13, Issue 4, Pages 1-3


https://doi.org/10.55834/plj.7154782170


Abstract

The Certified Physician Executive (CPE) designation provides a structured pathway for physicians to develop the competencies required to lead complex healthcare organizations. Drawing on experience across clinical practice, academic leadership, organized medicine, and national advocacy, this article examines the value of the CPE at both the individual and organizational levels. The central premise is straightforward: Healthcare systems perform better when physicians are prepared to lead them. The CPE offers a rigorous, practical framework for developing that capability. As healthcare continues to face increasing financial, operational, and workforce pressures, the need for formally trained physician leaders will only intensify.




Late one evening in the operating room, I was caring for a patient whose case had been delayed multiple times — not for clinical reasons, but because of staffing constraints and scheduling inefficiencies. By the time we began, the team was fatigued, the schedule was compressed, and the margin for error was narrower than it should have been. The care we delivered was safe, but the system supporting that care was not functioning at the level our patients deserved.

That moment was not unique. It was a reflection of something larger: Many of the factors that influence patient outcomes are determined well before a physician ever enters the operating room.

Physicians are trained to take responsibility — for patients, for outcomes, and for decisions that carry real consequences. From the earliest stages of training, we are taught to think critically, act decisively, and remain accountable for the results of our actions.

What we are not trained to do — at least not in any formal or systematic way — is lead the organizations in which that care is delivered.

At some point in nearly every physician’s career, that gap becomes apparent. Opportunities arise to lead a service line, chair a department, direct a program, or influence institutional strategy. The expectation is clear: Step into the role and perform. Yet the preparation for those responsibilities is often informal, episodic, or entirely absent.

The result is predictable. Physicians enter leadership roles with deep clinical expertise but limited formal training in areas such as financial management, organizational strategy, workforce leadership, and operational execution. Many learn through experience, but that learning curve can be steep and, at times, inefficient.

The Certified Physician Executive (CPE) credential exists to address that gap. It provides a structured approach to developing the competencies required to lead effectively in modern healthcare. In my own career, and in the organizations I have served, I have seen the difference that preparation makes. This is not about credentialing for its own sake; it is about equipping physicians to lead in environments that demand more than clinical excellence alone.

THE CHANGING LANDSCAPE OF PHYSICIAN PRACTICE

The environment in which physicians practice today is fundamentally different from that of a generation ago. Independent practice has declined, and the majority of physicians now work within large health systems, academic medical centers, or corporate healthcare entities.

This shift has important implications.

When physicians practice within complex organizations, many of the factors that determine how care is delivered are no longer under individual control. Staffing models, resource allocation, operational workflows, quality metrics, and financial priorities are established at the organizational level. These decisions shape the environment in which physicians operate and directly influence patient outcomes.

If those decisions are made without meaningful clinical input, a disconnect can develop between strategy and execution. Policies may be well-intentioned but impractical. Operational decisions may overlook clinical realities. Over time, this misalignment can affect quality, efficiency, and physician engagement.

I encountered this directly during my tenure as chair of the Department of Anesthesiology at the University of Mississippi Medical Center. Clinical expertise alone was not enough. Leading a department required managing people, navigating institutional priorities, advocating for resources, and making decisions with financial and operational implications. It required a different set of skills — ones I had not formally been trained to use.

Later, as executive director of a statewide medical association, the scope expanded further. Leadership responsibilities included legislative advocacy, governance, organizational strategy, and stakeholder alignment across a complex and often challenging environment. Again, the need for structured leadership capability became clear.

In each of these roles, the core question was the same: How do physicians lead effectively within systems that are increasingly complex, resource-constrained, and operationally demanding?

WHAT THE CPE CREDENTIAL REPRESENTS

The CPE provides a structured answer to that question by focusing on competencies that are essential for leadership but largely absent from traditional medical training.

These include strategic thinking, financial literacy, human capital management, quality improvement, and data-driven decision-making. Each of these domains is fundamental to how healthcare organizations function, yet most physicians are expected to learn them informally, if at all.

The CPE addresses this gap through a combination of formal education and demonstrated experience. It requires physicians to engage in structured learning while also documenting meaningful leadership responsibilities — managing teams, overseeing budgets, participating in hiring decisions, and contributing to organizational outcomes.

The capstone experience serves as a culminating step, requiring participants to synthesize their learning and define how they will apply it moving forward. This is not an academic exercise. It is a practical demonstration of readiness to lead.

From an organizational perspective, the value is clear. The CPE signals that a physician has made a deliberate investment in developing leadership capability. It reflects both commitment and competence in areas that are critical to organizational performance.

It is equally important to recognize what the CPE is not. It is not a shortcut to leadership, nor does it replace experience or judgment. Rather, it provides a framework that allows physicians to approach leadership roles with greater clarity, structure, and effectiveness.

THE EVIDENCE FOR PHYSICIAN LEADERSHIP

The value of physician leadership is supported by both experience and evidence. Organizations that meaningfully involve physicians in leadership roles tend to perform better across key domains, including quality, patient experience, and operational effectiveness.

This is not difficult to understand. Physicians bring a perspective grounded in patient care. When that perspective is incorporated into decision-making, it improves alignment between what organizations intend to do and what actually happens at the point of care.

In practical terms, this leads to better-informed decisions, more effective implementation, and stronger credibility with clinical teams.

However, there is an important distinction between physician presence in leadership and physician preparedness for leadership. Simply placing physicians in leadership roles does not guarantee success. Without the skills required to manage systems, people, and resources, even highly respected clinicians can struggle in those positions.

I have seen both scenarios. In organizations where physicians are prepared and supported in leadership roles, decisions are more grounded, execution is more effective, and alignment is stronger. In contrast, when physicians are placed in leadership roles without preparation, the challenges are significant — for both the individual and the organization.

The difference is not clinical expertise. It is leadership preparation.

THE PERSONAL DIMENSION: TRANSFORMATION THROUGH PREPARATION

The most meaningful impact of the CPE is not the credential itself, but the transformation in how physicians approach leadership.

For many physicians, leadership begins reactively. A role becomes available, a need arises, and the physician steps in. The transition is often unstructured, and the learning occurs through trial and experience.

The CPE changes that trajectory. It allows physicians to approach leadership deliberately rather than reactively.

For me, the most important shift was in perspective. Early in my leadership experience, I focused on navigating the organization — understanding its constraints and working within its structure. Over time, that perspective evolved. I began to see the organization as something that could be shaped — through strategy, alignment, and intentional decision-making.

That shift is fundamental. It shifts leadership from a reactive function to a proactive one.

The capstone experience plays an important role in this process. It requires reflection and clarity about how one intends to lead. It also builds relationships with other physician leaders facing similar challenges in different environments.

Those relationships are not incidental. Leadership can be isolating, particularly in executive roles. Having a network of peers who understand both the clinical and organizational dimensions of the work provides perspective, support, and practical insight.

IMPLICATIONS FOR THE FUTURE OF HEALTHCARE

Healthcare is entering a period of sustained pressure and change. Financial constraints are increasing, workforce shortages persist, and expectations for quality and outcomes continue to rise.

At the same time, technological advancements — including artificial intelligence and digital health — are reshaping how care is delivered. These innovations offer significant potential, but they also introduce new complexity.

These challenges cannot be addressed through clinical expertise alone. They require leaders who can operate at the system level — individuals who understand both the science of medicine and the mechanics of organizations.

Physicians are uniquely positioned to fill this role. They understand patient care, and when equipped with the skills to lead, they can translate that understanding into decisions that improve both outcomes and performance.

The CPE provides a structured pathway to develop that capability. It offers a scalable approach to preparing physicians for leadership roles across the healthcare system.

As the demands on healthcare continue to grow, the need for physicians who are prepared — not just willing — to lead will become increasingly important.

CONCLUSION

Physicians have always led in the care of individual patients. That responsibility remains central to the profession.

The next step is extending that leadership to the systems that deliver that care.

Doing so requires preparation. It requires developing skills that are not traditionally part of medical training but are essential for effective leadership in complex organizations.

The CPE represents a practical and effective framework for that development. It is not simply a credential. It is a commitment — to understanding how healthcare systems function, to developing the skills required to lead them, and to improving outcomes at a level that extends beyond individual patient encounters.

Healthcare does not need more physicians in leadership roles by title alone. It needs physicians who are prepared to lead with clarity, discipline, and effectiveness.

The CPE helps make that possible.

Claude D. Brunson, MD, MSCHS, CPE, FAAPL, FASA
Claude D. Brunson, MD, MSCHS, CPE, FAAPL, FASA

Claude D. Brunson, MD, MSCHS, CPE, FAAPL, FASA, is interim president and CEO of the American Association for Physician Leadership. He is professor emeritus of anesthesiology at the University of Mississippi School of Medicine and served as executive director of the Mississippi State Medical Association until June 2025. He serves on the AMA Council on Legislation and the AMA Task Force to Preserve the Patient-Physician Relationship and is treasurer of the Academy of Anesthesiology.

Interested in sharing leadership insights? Contribute


LEADERSHIP IS LEARNED™

For over 50 years.

The American Association for Physician Leadership has helped physicians develop their leadership skills through education, career development, thought leadership and community building.

The American Association for Physician Leadership (AAPL) changed its name from the American College of Physician Executives (ACPE) in 2014. We may have changed our name, but we are the same organization that has been serving physician leaders since 1975.

CONTACT US

Mail Processing Address
PO Box 96503 I BMB 97493
Washington, DC 20090-6503

Payment Remittance Address
PO Box 745725
Atlanta, GA 30374-5725
(800) 562-8088
(813) 287-8993 Fax
customerservice@physicianleaders.org

CONNECT WITH US

LOOKING TO ENGAGE YOUR STAFF?

AAPL provides leadership development programs designed to retain valuable team members and improve patient outcomes.

©2026 American Association for Physician Leadership, Inc. All rights reserved.