American Association for Physician Leadership

Finance

Development Of Care Models—Value-Based Healthcare And Payment Models

Grace E. Terrell, MD, MMM, CPE, FACP, FACPE | Julian D. “Bo” Bobbitt, Jr., JD

September 8, 2020


Abstract:

The real solution to improving cost and quality in the healthcare delivery system lies in designing care models that improve outcomes for patients. Although well-designed payment reform will incentivize improved care, the core transformation must occur at the clinical level, not merely at the reimbursement level. The process for developing new models of care is a collaborative process requiring that clinicians and administrative leaders work together to develop and execute changes in clinical processes with high positive impact.




The real solution to improving cost and quality in the healthcare delivery system lies in designing care models that improve outcomes for patients. Although well-designed payment reform will incentivize improved care, the core transformation must occur at the clinical level, not merely at the reimbursement level.

The process for developing new models of care is a collaborative process requiring that clinicians and administrative leaders work together to develop and execute changes in clinical processes with high positive impact.

The care transformation process consists of four phases that can be implemented in an iterative fashion to accelerate change at the system level. The transformation process begins with strategy development, followed by re-contracting with payers to ensure appropriate financial alignment with care models developed and subsequently implemented.

  1. The four phases for care model transformation are:

    • Defining the clinical specialties and programs designed to drive cost and quality improvements.

    • Building the design and implementation roadmap.

  2. Selecting the care models.

    • Assessing current fact base by care model, including specialty footprint, issues, and primary opportunities.

    • Partnering with clinical leadership through design sessions defining major activities, partnerships, and resources, etc., to develop optimal clinical care delivery.

  3. Designing care models one-by-one.

    • Partnering with office managers, clinical leadership, and corporate cost/quality leadership to build out new policies and procedures.

    • Building new payer relationships to increase risk-sharing.

    • Defining new technology and operational requirements to enable care models (e.g., reimbursement platforms, compensation models, reporting staff).

  4. Implementing planning and organizational change.

    • Monitoring progress of implementation.

    • Supporting and driving organizational transformation in support of new clinical models.

    • Identifying opportunities for future phases of the clinical model design.

Phase 1: Selecting the Care Models

Care models can be prioritized based on the organization’s current capabilities and the likelihood high-impact redesigned models of care will enhance the total cost and quality of care. Criteria must include organizational expertise in currently delivering high-quality care in the area and the likelihood that a care model redesign will remain durable in the long term. Carefully modeling the likely impact of care model implementation on current fee-for-service business is a crucial planning step.

Understanding the speed with which a new model of care can be implemented and have impact and the magnitude of the impact is essential to prioritizing development of an institutional care model. With this knowledge, the design and implementation roadmap can be completed before designing individual care models one-by-one. Carefully modeling the likely impact of care model implementation on current fee-for-service business is an important additional planning step.

Phase 2: Designing Care Models One-by-One

The care model transformation begins with an assessment of the current state of care delivery. The patient population that will be served by the care model and the context for the care model implementation in both the market and the organization must be understood by defining and evaluating the patient population, assessing the patient population cost profile, evaluating market activity in the scope of the care model, and assessing existing practice and group resources and capabilities.

Practice readiness assessments, asset overviews, and patient demographics and footprints also should be assessed. Critical questions include who the patients in the system are (by geographic and demographic profile), what is available outside the physician/hospital system (community assets, competitors), and what the provider organization is currently doing (quality programs, practice pattern assessments).

Once the assessment of the current state is completed (one to two weeks), then a one- to two-week timeframe is used to define what the problems are in the current clinical model and which of those problems have the greatest opportunities to be improved. The feasibility of addressing these problems must be quantified in terms of cost of the problem and potential savings over time.

After the issues have been adequately framed, a four-week period is used to define a new model of care in which patient care is addressed in a more integrated and holistic fashion, including defining the capabilities required to support the new models and defining the new roles created to implement and manage the new models. The specific services to be added to improve the quality and cost of care should be explicitly defined.

Phase 3: Detailing Implementation Activity

The objectives of Phase 3 are to prepare to launch the care model and establish processes for future-state clinical operations by creating care model policies and procedures, preparing office space for clinic launch, hiring new staff based on care model needs, contracting with ancillary service providers, crafting care model marketing and communication, preparing information systems for new operations, and revising physician compensation, if needed.

This phase may take up to 16 weeks to complete, due to the complexity of facility and human resources needs. Once office workflows, policies and procedures, and compensation models are developed for one care model, standardization and customization with additional care models may be implemented more efficiently.

Phase 4: Measures and Continuous Improvement

The objectives of the fourth phase of care model transformation are to track the impact and outcomes of the redesigned model of care and use the classic techniques of continued quality improvement to create and implement the culture and processes for continuous improvement. Internal performance reporting and tracking of processes, people, vendors, and strategic partners will necessarily become part of the transformation efforts at the cultural level and will help facilitate year-over-year improvement in quality and cost.

Specifically measuring outcomes rather than simply assessing processes will be essential to performance improvement. Transparency is a cultural expectation that will accelerate effective performance management.


Terrell and Bobbitt are co-authors of the recently published book Value-Based Healthcare and Payment Models: Including Frontline Strategies for 20 Clinical Subspecialties, from which this article is excerpted. physicianleaders.org/value-based-healthcare

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Grace E. Terrell, MD, MMM, CPE, FACP, FACPE

Grace E. Terrell, MD, MMM, CPE, FACP, FACPE, is a national thought leader in healthcare innovation and delivery system reform, and a serial entrepreneur in population health outcomes driven through patient care model design, clinical and information integration, and value-based payment models. She is also a practicing general internist.

She currently is executive in residence at Duke University School of Medicine’s Master in Management of Clinical Informatics Program and a senior advisor for Oliver Wyman management consulting firm.


Julian D. “Bo” Bobbitt, Jr., JD

Julian D. “Bo” Bobbitt, Jr., JD, is head of the value-based health law practice group at the Smith Anderson law firm in Raleigh, North Carolina, where he serves as of counsel. bbobbitt@smithlaw.com

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